Orit Mossinson (Ph.D.)

  Education

  Ph.D. -Doctorate of Business Administration.
Research subject: Brand Equity impact on consumer loyalty (Traditional marketing & E-marketing).

 M.B.A -Master of Business Administration .

 B.A – Bachelor of Business Administration.

 

Experience

Most Recent Experience

Vice President – De-Kalo Ben-Yehuda Investment Bank
De-Kalo Ben-Yehuda (”DB”) is a leading Israeli boutique investment bank, specializing in raising equity and debt, consulting on mergers & acquisitions and providing unique financial advisory services to companies from their establishment to growth stages.

Founder & CEO- Web Agent Holdings (W.A.H)
Owns shares in nine companies.
Acts as an active advisory board member in five of the companies.
Founder of two of the companies.
Co owner of several Patented ventures.

Lectures
Courses:
Marketing, Branding, Online Marketing, E Branding, Brand Equity, Cooperate Identity, Venture Capital, Tech Due Dilligence & Business Strategy.

Lecturing in several business and academic platforms, such as:
Afeka College
IT Management CFP
IVN- Israeli Venture Capital Network
Affilicon

My Globes Column

 Hebrew Globes

 English Globes

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Former Experience

Online Gaming
Founded companies and business development strategies for various ventures (preformed as CEO).

Consulting public organizations
Consulting leading public organizations on marketing strategies, advertising, branding & Internet media purchasing.

Consulting to commercial companies
Developed international web-marketing programs & world wide Internet Affiliates programs.
In this capacity :
- Initiated world wide affiliates programs .
- Developing companies’ revenues from near zero to millions of dollars per site.
- Managing Brands, branded designs, copywriting and PR